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Keeping
You
Focused on Making More Commissions One
of the qualities I've noticed about a
lot of commercial agents is a desire to
do their brokerage business all by
themselves without getting any input
from anyone. This fits in perfectly with
what I think two of the strongest reasons
are why people gravitate towards being
commercial brokers in the first place: 1)
The opportunity to make a lot of money 2)
The opportunity to be your own boss And
when it comes to being your own boss
that's both the good news and the bad
news. As long as it's making you the
kind of money you want to make and
having you live the quality of life you
want to live, everything is fine. But if
you're not producing the results you
want to in your business and you're also
continually taking direction from only
you in your business, can you see the problem here? You're taking
direction from the same person who
hasn't quite found a way to produce the
results you want to in our
industry, and you're very likely to
continue trying the things that won't
move you to the next level. This,
by the way, is a very common feeling for
agents to have in our industry. Whether
you're having a difficult time making
money, or you're a mid-level
producer in commercial brokerage, or
you're one of the top producers in our
industry, that inner gnawing feeling of
"What can I do to take my business
to the next level?" can be one you
become very familiar with. But
if you know what you need to be doing to
improve your business and you're not
doing it, or you keep trying different
things to improve your business and
they're not working for you, you
definitely have a problem. This
is the reason why companies have
business consultants. People recognize they're locked in
the
paradigm of seeing things as a business
person operating on the inside of their
business, and they know they're probably missing the big picture and
costing themselves a lot of money in the
process. Can you imagine if Bill Gates tried to get to
where he is today by doing it all alone?
One of the reasons he's so successful is
he's surrounded by great people and
consultants who show
him how to grow Microsoft in ways he
could never have imagined. But
as a commercial real estate agent it's
normally not that way. Quite honestly we
oftentimes think we know everything we
need to know as commercial agents, and
this can cost us a lot of
money...especially when we recognize
there are higher levels of productivity
we're not getting to in our business. So
ask yourself the following questions: 1)
What do I need to do to take my
commercial real estate brokerage
business to the next level? 2)
How long have I known that these are the
things I need to be doing in my
business? 3)
Why haven't I already gotten these
things done at the level I want them
done in my business? And
as you go over your own answers to these
questions, you'll probably either come
away feeling that you're on track and
just need more time to implement some of
these things in your business, or you
may come away feeling like you've been
kidding yourself about how on track you
really are in taking your business to
the next level. And here's a hint...if
you've known what you should be doing in
your business for some time now and
you're still not doing it at the level
you feel you should be, there's a good
chance you're just deluding yourself
about how on track you really are. In
addition, if you don't know what you
should be doing to take your commercial
real estate brokerage business to the
next level, you're most likely off track
also. The probability of not being sure
of what you should be doing, and somehow
falling into doing exactly what you need
to be doing by pure luck, is pretty
small. What's
most important around all this is that
you get to the truth about what you need
to do to improve your business, and
determine whether you're on track
towards getting it done, or really just
off track and deluding yourself about
it. It's also important to determine how
motivated you are about taking your
business to the next level. Because if
you don't have the strong underlying
motivation to transform your business,
you're just not going to get it done. If
you're off track from doing what will
have you grow your business, and you're
deluding yourself about being off track,
you may constantly feel extremely busy
in your business throughout the week,
but you're probably busy doing a lot of
things that don't bring you the deals
you really want to be working on. So
if you're off track and deluding
yourself, recognize this, determine who
can get you on track and making the kind
of money you want to make, and make sure
you get that person involved immediately
in transforming your business.
Click
here for downloadable E-books and live audio interviews with
top-producing commercial real estate agents. These interviews
are with industry experts
who show you exactly what they do to
continually make $500,000.00 to more
than a million of dollars a year.
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