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The Magic Formula for Your
Real Estate Success
Real
estate agents are always interested in
maximizing their success, and ideally
you'd also like your approach in this
arena to be as simple as possible. While
there are no one-size-fits-all solutions
for every single agent, if I had to pick
the one simple Magic Formula that I feel
would produce the best results with the
highest percentage of agents...it would
be this: Mail
to all of your prospects twice a month In
addition to mailing to them twice a
month, you'll want to make sure that
your mailers are the sharpest, most
professional-looking mailers sent out by
any agent in your territory. If you're
sending out mailers constantly, but
other agents are sending out more
impressive mailers, your prospects will
probably be calling your competitors
instead of you. So if you're only
willing to send out mediocre-looking
mailers, you'll most likely produce only
mediocre results from doing so. You
certainly can't prospect people in your
territory twice a month on the
telephone, and you can't do it by
knocking on their door twice a month
either. Even if you tried doing this
your prospects would get tired of
hearing from you and not want to work
with you after awhile. But receiving
mail from you twice a month, keeping
them informed on what's going on in the
real estate market, is a perfectly
acceptable form of real estate
communication to almost everyone. And
this brands you in people's minds as the
agent they'll most likely want to
contact when they're ready to do
something, too. While
there are other great approaches for
developing leads nowadays, including
some very successful approaches being
utilized on the Internet, there's still
no substitute for direct mail. It almost
guarantees that you'll reach every one
of your prospects twice a month. So
if you're thinking about whether or not
you can afford to spend the money to
make this happen, the truth of the
matter is that you really can't afford
not to. You'll be making so much more
money from the leads you'll generate
from your mailings compared to what the
mailings will be costing you. So
if you begin sending out two
high-quality mailers a month to your
prospects for nine consecutive months,
you'll create so much more new business
for yourself that I guarantee you'll
continue sending more mailers to your
prospects for many years to come. 
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