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3.
How Motivated Are You to Improve Your
Business? One
of the greatest factors that will
determine your level of success in your
real estate business is your level of
motivation to make it all happen. With
respect to me I always have this ongoing
hunger to constantly learn more. I'm
constantly reading newspapers, magazines,
Internet news sources, and listening to
audio interviews with experts who I can
learn more from to help me to produce even
better results. As
an example of what I'm talking about here,
recently I was listening to an audio tape
interview featuring a man who makes over
$2,000,000.00 a year as an owner of a pest
control business. While listening to the
interview I thought this would be great
information to pass along to the man who
owns the pest control company that
services my home every month. But when I
offered to give the man the audiotape
absolutely
free he responded with, "No, that's
OK. I probably wouldn't listen to it
anyway." This
was so intriguing to me. I was absolutely
stunned that this man had no interest in
hearing what one of the most successful
men in his industry had to say about
becoming highly-successful at owning
exactly the same kind of business. Heck,
I'm in the real estate coaching and
training business and even I learned some
good things about improving my business
from listening to this interview! But
there are great parallels with my
experience with this man and many, many
real estate agents out there. How much are
you, for example, constantly looking for
new information to help you to be even
more successful in your real estate
business? There
is always more real estate business out
there for you in any type of economy. The
fact that other agents in your territory
or farm area are closing transactions that
you are not involved in proves this. With
anywhere from tens to hundreds of agents
besides you working and making a living in
your territory, that's a lot of business
that could be going to you instead of to
them. Take
a step back from your business and let
this sink in for a moment......The
additional business that you want is there
right now for you, but it's being
successfully closed by other agents
instead of you. You just need to commit to
discovering and doing what will direct
more of this business your way instead of
to your competition in the future. Now how
interested are you in making this happen? Ask
yourself the following questions: 1)
How motivated am I to improve my business
and do whatever is necessary to take both
my income and success in my real estate
career to the next level? 2)
What do I need to change about my strategy
and my day-to-day activities in my
business to make this happen? 3)
When am I going to begin making these
changes? If
you feel it's appropriate, write down the
names of one or more people you can go to
who have the expertise to help you
recognize what it is you need to begin
doing to achieve the level of success that
you want to achieve in your real estate
business. And
finally, there is an ongoing feeling that
often runs through us in our real estate
business that we as agents should do it
all alone. If you are already producing
results in your business that you are
absolutely thrilled with then what I am
about to say may
definitely not apply to you. But if you've
been trying for sometime now to take your
business up to a new level of success and
you haven't yet done it you need to try
something different. You need to consult
with one or more people who have the
expertise to show you exactly what you
need to do to achieve the success that you
desire. There's an old expression that
says that, "Insanity is doing the
same thing over and over again and
expecting a different result." Don't
let yourself be the poster child for this
in your real estate business. Recognize
when it's time to seek out the expertise
of people who already know how to get you
to exactly where you want to be in your
real estate business in the shortest
possible time.
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